Simplicity, comfort, and luxury can coexist. At least that’s what we believe at La’Oraa. In fact, we’ve created a brand built on this ethos. Our products are designed to empower every woman with refined and easy looks. Designed for those who value serenity as much as their style.  

Based in New York and London, La’Oraa derives from “La,” meaning “The” in French, and “Oraa,” inspired by the Eastern word "Ora," meaning light or a desired wish. When merged, they represent "The Aura" or "The Essence." We feel this reflects our commitment to offering bespoke pieces that enhance comfort, confidence, and sense of self.  

Originally launched in 2021 as Touch of Serenity, our brand has since evolved into La’Oraa. Our first collection, still named "Touch of Serenity," embodies all the same values we've held from the start: serenity, quality, and authenticity. Our mission remains clear: to empower women to feel their best in garments that blend function with style. 

So, how do we do it? Through thoughtful design and luxurious fabrics. Ultimately, La’Oraa is here to provide more than clothing—we’re offering an experience. And one that truly elevates your everyday moments, be they spent relaxing at home, running errands or socializing with friends. 

Whatever’s on the agenda and however you like to dress, welcome to La’Oraa, where comfort meets sophistication.